Using Target Audience Analysis To Aid Strategic Level Decisionmaking

Using Target Audience Analysis To Aid Strategic Level Decisionmaking

Agency Publisher: Defense Dept., Army, U.S. Army War College, Strategic Studies Institute
USA List Price:
$10.00 Display International Price
Availability:
In Stock
GPO Stock Number: 008-000-01200-8 ISBN: 9781584876991
Price: $10.00

Description

In this monograph, one of the world’s leading experts in Information Operations explains the science behind what he calls population intelligence (POPINT). He explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues, and how that information might be used by senior strategy makers as a tool for testing and refining strategy. This is not some ethereal dream; Dr. Tatham shows us that these techniques have been used already to great success. Yet he argues, forcefully, that we are collectively still caught up in old ideas and thinking. He makes a compelling case that the science of Target Audience Analysis (TAA) is now so well advanced that it must become a key component of future strategic decision making

Table of Contents:

  • Using Target Analysis to Aid Strategic Thinking Levels
  • Understanding the Basics of Understanding
  • Employing Social Science for Strategic Thinking
  • Making Behavioral Profiling
  • What is Target Marketing analysis?
  • TAA in Action
  • Locus of Control. Source Credibility.
  • Down the Social Media Rabbit Hole? How Would it Work?
  • Why Governments will not Invest in Strategic TAA

 

Audience: This publication could be used by senior strategy makers as a tool for testing and refining strategy in a variety of areas, including marketing and dealing with current social issues.

Keywords: Department of Defense, DoD, Department of the Army, Army War College, Strategic Studies Institute, SSI, Target Audience Analysis, population intelligence, POPINT, Behavioral Profiling

Product Details

GPO Stock Number:
008-000-01200-8
ISBN:
9781584876991
Availability Details:
In Stock - Warehouse and Retail (Priced)
USA Price:
$10.00
International Price:
$14.00
Publisher:
Defense Dept., Army, U.S. Army War College, Strategic Studies Institute
Author:
Tatham, Steve
Year/Pages:
2015: 69 p.
Note:
 
Key Phrases:
Letort Papers
Target Audience Analysis
Strategic Level Decisionmaking
Target Marketing
Public Opinion Polls
Root Cause Analysis
SuDocs Class:
 
Weight:
0.3125 lb.
Quantity Price:
Discount
Binding:
Paperback
Cover:
Paper
Subject Bibliography:
 
Unit of Issue (U.S.):
Each
Item Available Date:
09/22/2016
Last Status Update:
04/07/2017