Communicating Risks and Benefits: An Evidence Based User's Guide (ePub eBook)

Communicating Risks and Benefits: An Evidence Based User's Guide (ePub eBook)
Communicating Risks and Benefits: An Evidence Based User's Guide (ePub eBook)
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Effective risk communication is essential to the well-being of any organization and those people who depend on it.  Ineffective communication can cost lives, money and reputations.
Communicating Risks and Benefits: An Evidence-Based User’s Guide provides the scientific foundations for effective communications.  The book authoritatively summarizes the relevant research, draws out its implications for communication design, and provides practical ways to evaluate and improve communications for any decision involving risks and benefits. 
Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization’s goals.  The guide will help users in any organization, with any budget, to make the science of their communications as sound as the science that they are communicating.

Table of Contents

Introduction to Evidence-Based Communication

Chapter 1: Introduction – (Editors)

Chapter 2: Goals – Noel Brewer

Chapter 3: Evaluation – Julie Downs

Chapter 4: Duty to Inform – Baruch Fischoff

Chapter 5: Language –Musa Mayer


Evidence-Based Best Guesses at Best Practices

Basic Processes

Chapter 6: Definitions – Baruch Fischoff

Chapter 7: Quantitative Information – Angie Fagerlin, Ellen Peters

Chapter 8: Qualitative Information – Julie Downs, Baruch Fischoff

Chapter 9: Health Literacy –Michael Wolf

Chapter 10: Affect and Emotion – Ellen Peters

Chapter 11: Information and Persuasion- Mary Brown, Christine Bruhn

Chapter 12: Across the Life Span – Valerie Reyna

Chapter 13: Health Care Professionals –Betsy Sleath, Michael Goldstein

Communication Design

Chapter 14: Readability, Comprehension and Usability- Linda Neuhauser, Kala Paul

Chapter 15: Warnings and Disclosures – J. Craig Andrews

Chapter 16: Human Factors- Gavin Huntley-Fenner

Chapter 17: Shared Decision Making – Nanando Col

Chapter 18: News Coverage – Gary Schwitzer

Chapter 19: Inside the Organization –Caron Chess


Implementing Evidence-Based Communication

Chapter 20: Practitioner Perspectives-Lee Zwanziger

Chapter 21: An Agency Perspective –Nancy Ostrove

Chapter 22: Strategic Planning (Editors)

Product Details

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