Communicating Risks and Benefits: An Evidence Based User's Guide

Communicating Risks and Benefits: An Evidence Based User's Guide
Title:
Communicating Risks and Benefits: An Evidence Based User's Guide (ePub eBook)
Format:
EPUB
USA Price: 
Stock:
Available from other retailers
GPO Stock Number:
999-000-44443-2

ISBN

9780160915765
Description

Provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meeet the organization's goals. Written by Baruch Fischoff. Noel T. Brewer Julie S. Downs, editors.

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Table of Contents

Table of Contents (Summary):

Introduction to Evidence-Based Communication 

Chapter 1: Introduction - (Editors)...................................................................................... 1

Chapter 2: Goals - Noel Brewer........................................................................................... 3

Chapter 3: Evaluation - Julie Downs.................................................................................. 11

Chapter 4: Duty to Inform - Baruch Fischhoff ................................................................... 19

Chapter 5: Language - Musa Mayer.................................................................................. 31

Evidence-Based Best Guesses at Best Practices

Basic Processes

Chapter 6: Definitions - Baruch Fischhoff ......................................................................... 41

Chapter 7: Quantitative Information - Angie Fagerlin, Ellen Peters.................................. 53

Chapter 8: Qualitative Information - Julie Downs, Baruch Fischhoff ................................ 65

Chapter 9: Health Literacy - Michael Wolf........................................................................ 77

Chapter 10: Affect and Emotion - Ellen Peters.................................................................. 89

Chapter 11: Information and Persuasion - Mary Brown, Christine Bruhn ...................... 101

Chapter 12: Across the Life Span - Valerie Reyna ........................................................... 111

Chapter 13: Health Care Professionals - Betsy Sleath, Michael Goldstein ...................... 121

Communication Design

Chapter 14: Readability, Comprehension, and Usability - Linda Neuhauser, Kala Paul.... 129

Chapter 15: Warnings and Disclosures - J. Craig Andrews.............................................. 149

Chapter 16: Human Factors - Gavin Huntley-Fenner ...................................................... 163

Chapter 17: Shared Decision Making - Nananda Col...................................................... 173

Chapter 18: News Coverage - Gary Schwitzer ................................................................ 185

Chapter 19: Inside the Organization - Caron Chess ........................................................ 195

Implementing Evidence-Based Communication

Chapter 20: Practitioner Perspectives - Lee Zwanziger .................................................. 205

Chapter 21: An Agency Perspective - Nancy Ostrove ..................................................... 215

Chapter 22: Strategic Planning - (Editors)....................................................................... 223

Audience

FDA regulates some 20% of the U.S. consumer economy, including food, drugs, medical devices, and dietary supplements. This guide applies not only to all those products, but to anyone in a job situation with a duty or desire to inform. We hope that it will help to foster a community of researchers and practitioners committed to evidence-based communications. We invite readers to join that community. Membership should not only aid their own work, but also help to protect the commons of public goodwill upon which all communications depend. Everyone benefits when individuals receive needed information in a timely, concise, comprehensible way, building warranted trust in their own decision-making abilities and in the institutions that support them.

Product Details

USA Price:
$7.99
Publisher:
U.S. Department of Health and Human Services, Food and Drug Administration/FDA

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