Provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization's goals. Written by Baruch Fischoff. Noel T. Brewer Julie S. Downs, editors.
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Table of Contents (Summary):
Introduction to Evidence-Based Communication
Chapter 1: Introduction - (Editors)...................................................................................... 1
Chapter 2: Goals - Noel Brewer........................................................................................... 3
Chapter 3: Evaluation - Julie Downs.................................................................................. 11
Chapter 4: Duty to Inform - Baruch Fischhoff ................................................................... 19
Chapter 5: Language - Musa Mayer.................................................................................. 31
Evidence-Based Best Guesses at Best Practices
Basic Processes
Chapter 6: Definitions - Baruch Fischhoff ......................................................................... 41
Chapter 7: Quantitative Information - Angie Fagerlin, Ellen Peters.................................. 53
Chapter 8: Qualitative Information - Julie Downs, Baruch Fischhoff ................................ 65
Chapter 9: Health Literacy - Michael Wolf........................................................................ 77
Chapter 10: Affect and Emotion - Ellen Peters.................................................................. 89
Chapter 11: Information and Persuasion - Mary Brown, Christine Bruhn ...................... 101
Chapter 12: Across the Life Span - Valerie Reyna ........................................................... 111
Chapter 13: Health Care Professionals - Betsy Sleath, Michael Goldstein ...................... 121
Communication Design
Chapter 14: Readability, Comprehension, and Usability - Linda Neuhauser, Kala Paul.... 129
Chapter 15: Warnings and Disclosures - J. Craig Andrews.............................................. 149
Chapter 16: Human Factors - Gavin Huntley-Fenner ...................................................... 163
Chapter 17: Shared Decision Making - Nananda Col...................................................... 173
Chapter 18: News Coverage - Gary Schwitzer ................................................................ 185
Chapter 19: Inside the Organization - Caron Chess ........................................................ 195
Implementing Evidence-Based Communication
Chapter 20: Practitioner Perspectives - Lee Zwanziger .................................................. 205
Chapter 21: An Agency Perspective - Nancy Ostrove ..................................................... 215
Chapter 22: Strategic Planning - (Editors)....................................................................... 223
FDA regulates some 20% of the U.S. consumer economy, including food, drugs, medical devices, and dietary supplements. This guide applies not only to all those products, but to anyone in a job situation with a duty or desire to inform. We hope that it will help to foster a community of researchers and practitioners committed to evidence-based communications. We invite readers to join that community. Membership should not only aid their own work, but also help to protect the commons of public goodwill upon which all communications depend. Everyone benefits when individuals receive needed information in a timely, concise, comprehensible way, building warranted trust in their own decision-making abilities and in the institutions that support them.
Product Details
- Fischoff, Baruch
- Communication
- Risks
- Benefits
- Health Literacy
